PRESTELIGENCE COMPLETES AD INFINITUM INTEGRATION WITH ADMALL

North Canton, OH, December 13, 2004

Presteligence, Inc. is pleased to announce the integration of its ad infinitum e-tearsheet and invoice delivery software, with AdMall, a media advertising sales development system. By combining the offering the verification process is simplified, allowing AdMall’s co-op advertising clients to easily access their e-tearsheets for improved customer service, faster ad verification and a shorter payment cycle for publishers. In addition, the electronic process will eliminate the need and time involved with co-op advertising paperwork and mailing.

“We are very excited to be working with AdMall and to have integrated our ad infinitum system with their premier revenue generating service,” said Bob Behringer, president of Presteligence. “In addition, we see very exciting potential for working with this first-class company in the future and bringing additional valuable tools and services to the industry.” “We believe that this partnership between two leading edge vendors will enable newspapers to delight their display advertisers easier, faster and more cost effectively than ever before,” commented C. Lee Smith, president of Sales Development Services, Inc., creators of the AdMall.

Columbus, Ohio-based Sales Development Services, Inc. is celebrating 15 years of assisting media sales professionals with consultative sales and marketing intelligence for maximizing advertising sales revenue. The Co-op Processor, just one facet of the AdMall system, is an innovative Internet-based co-op claims application that maintains vendor information, tracks sales efforts, generates co-op invoices and completed claim forms. More information is available online at admall.com. Presteligence, a global software company with headquarters in the United States, has 30 years experience in the newspaper industry. Presteligence develops cutting-edge software products and services for newspapers and associated industries, including advertising services, production workflow, color calibrated proofing, ink presetting and other innovative technologies.

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