Presteligence unveils adinfinitum version 3.0 at NEXPO 2005 More user friendly with redesigned viewers and increased functionality

North Canton, OH, March 15, 2005

Presteligence, Inc. is excited to announce the release of adinfinitum 3.0, which has been made more user-friendly by instituting additional functionality and many new features. The new version of the online e-tearsheet and invoice delivery system is available for both the hosted service and the software product.

“User-friendliness is at the heart of adinfinitum version three,” comments Bob Behringer, President, Presteligence, Inc. “Since all users of the system have different levels of computer experience, the idea was to make accessing their e-tearsheets as easy for the first-time user as it is for the very experienced, simplifying the navigation from login to logout.”

Our simple login makes it easy for any advertiser and agency client to enter the system with authorized permissions. Adinfinitum 3.0 provides a centralized point for users to access their electronic tearsheets and digital invoice statements for multiple advertising accounts across multiple publishers.

With adinfinitum 3.0, advertisers can reconcile their bills very quickly from a single side-by-side viewer, with one side showing the invoice and the other side showing all e-tearsheets associated with that invoice. This feature eliminates the shuffle of physical tearsheets and invoices or even making a bunch of clicks with your mouse. It is all on one screen, making the process painless.

During our client testing phase for this new version, newspaper clients found the Advanced Reporting capability extremely valuable. This capability can be used as a value added service to both ad agencies and advertisers. The historical data of their ad purchases can be exported to a program like Microsoft Excel to produce customized reports, charts and more. In addition, the publisher’s sales management team can use this data for their own internal reporting needs.

Adinfinitum now includes integration with co-op ad services, AdMall and MultiAd Recas, allowing for improved customer service, faster ad verification and a shorter payment cycle for publishers. In addition, the electronic process eliminates the time involved with co-op advertising paperwork and mailing.

Since some ads are not always easy to find on a large newspaper page, the system has the capacity to “Find Ads Quickly” for the user. By clicking on the ad link, adinfinitum now draws a red box around the corresponding ad and takes the user to that spot on the e-tearsheet. This tool is priceless to clients that place small ROPs and even classified ads.

Presteligence is a global software company with 30 years experience of providing solutions in the newspaper industry. Operating offices in the USA and UK, it develops cutting-edge software products and services for newspapers and associated industries, including advertising services, production workflow, color calibrated proofing, ink presetting and other innovative technologies.

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