Adinfinitum Edit Tool

North Canton, OH, May 25, 2006

The newest feature of adinfinitum establishes a user-friendly method to verify data once it's been uploaded to the site. Users with the proper permissions have the ability to move an ad to a different page, change the x, y coordinates, modify metadata, and delete ads and erroneous pages.

This tool proactively ensures the accuracy of the newspaper pages and ad information instead of having to react to advertiser phone calls and emails. Admin Users can preview their pages through the Quick View to easily locate where ads are placed on the page.

Patriot News (Harrisburg, PA), who has been using adinfinitum since the beginning of this year, will be one of the first sites to test pilot this application. Knowing their ads are often moved on Sundays and Thursdays, the Quick View Window helps to quickly identify inaccurate ad placements and correct the moved ads, accordingly.

Sierra Nevada will also be using this as part of their every day routine. They have assigned an individual to verify all their day's publications (sometimes up to 5 per day). They, like Patriot, have particular days where their printed publication conflicts with their original metadata feeds. Proactively catching these errors before advertisers access their ads is a major advantage.

About Presteligence:
Presteligence is a global software company with 30 years experience of providing solutions in the newspaper industry. Presteligence, Inc. develops cutting-edge software products and services for newspapers and associated industries, including advertising services, production workflow, color calibrated proofing, ink presetting and other innovative technologies.

For more information, contact Denise Oates, doates@presteligence.com

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