Lakeland Ledger – Ad Infinitum Case Study

Opted for e-Tearsheets based on:
Cost Savings (newsprint, envelopes and postage, manpower)
Time Efficiencies for staff and clients —Pulling hard copies had to be recovered from the "morgue". If no papers were available it would require going to the newsroom to get microfiche or get affidavits of publications

The Implementation Process
• Enclosed letters explaining E-tearsheet with invoices two months prior to launch date
• Gave Client the opportunity to sign up using the self-registration process
• Gave sales reps the opportunity to sign up their clients• Discontinued physical Tearsheets in February 2007

ROI
• Transitioned all of the 420 mailed Tearsheets package clients to electronic Tearsheets
• Eliminated the 38 hours per week of labor intensive Tearsheets pulling
• Improved customer service response time to clients from Sales Reps

We are satisfied with user friendliness of the product. The customer service has been excellent.
– Kim Taylor, Advertising Systems Manager, Lakeland Ledger

Realized Benefits of Adinfinitum
• Sales Reps don't have to contact the business office for copies of invoices when there
  are disputes in billing
• Sales can easily access invoices when a client calls with questions about invoices
• Newsroom room management has access to e-tears for reference
• Sales are using e-tears for layout purposes
• Sales can access e-tears out in the sales field and can e-mail changes to artist for quicker release on publication deadline

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