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How is Adinfinitum different than just emailing proofs, tearsheets, and invoices to the customer?
Adinfinitum is unique in that it provides a completely integrated system to view, verify, and reconcile the components of the ad process. More often than not, tearsheets aren’t reviewed until they are billed on the invoice. With Adinfinitum, all the tearsheets billed to an invoice are just a click away. From there, the client can verify the ad was approved before publication. We email notifications to all parties when ads error during preflight or when ads are approved by the client. Adinfinitum logs all of these actions, which helps in resolving customer disputes. Containing all of these applications within one, self-branded portal presents an impressive value-added resource to the clients.
Do advertisers really like it?
They love it. Your customers are making business transactions over the web that they wouldn’t have thought about 3-5 years ago. More importantly, they are now beginning to expect this level of service from all of their vendors. When Adinfinitum is properly presented to the client, they wonder what they did without it. They find business is easier with a newspaper that makes Adinfinitum available. Getting email notifications reminds the advertiser when their ad is ready to be proofed, when their ad ran, and when they get billed.
What about security?
That’s what’s great about Adinfinitum. You control your users and what they see. The newspaper creates permission templates for various users of the system. Be confident in the e-Payment feature, as the encrypted data is securely transmitted to your credit card processing server and not stored by Presteligence.
Does your sales team spend too much time on mundane tasks, like looking for old tearsheets?
Instead of leafing through newspaper page after newspaper page in the archive room, sales reps can log into Adinfinitum, search for an ad by account, ad number, date range, or other metadata to find what they are looking for in just seconds. They can then use the approved proof or tearsheet to place pick-up ad orders. Adinfinitum gets your people selling more by getting them on the street faster.
I don’t think my sales reps will use it nor do they want it.
We’ve seen lots of tentative sales team members throughout our implementations of Adinfinitum. Presteligence provides guidelines on the best practices of implementing Adinfinitum to your internal staff. Training sessions and documentation have helped the learning curve for non-savvy computer users. Once these sales reps see the benefits in a real-life scenario, they don’t ever log out!
How difficult is the system to learn?
Accessing proofs, tearsheets, or invoices has never been easier for advertisers. Adinfinitum’s interface is completely intuitive for even the most non-savvy computer users. The learning curve is very small.
How long does it take to install?
The installation phase of adinfinitum generally takes 4-6 weeks to establish web presence. This process includes responsibilities for both the publisher and Presteligence.
Do we need any additional hardware?
Adinfinitum is offered as a hosted solution so no hardware is needed. We store and manage all of your file information on our servers.
What type of information is needed to process tearsheets?
There are typically two types of files generated on a daily basis, the first being the page file(s), which is a copy of your newspaper pages. The second file is the ad stack file (ad manifest). This contains all the information about the ads on your pages. These files are uploaded to our FTP site.
How long are the e-tearsheets and invoices available?
By the standard terms of the contract, we hold your data for one year (13 months), so you have complete access to a year of tearsheets and invoices. This period can be negotiated within your contract terms of agreement.
Do users need to download anything in order to use Adinfinitum?
No, adinfinitum is a browser-based website and can be accessed through the most current versions of Internet Explorer, Safari, and Firefox on PC or MAC.
Who handles advertiser training and questions?
As a value-added service, Presteligence works directly with your advertising department to introduce adinfinitum to your clients. Non-technical, user-type questions from your clients are typically handled by the newspaper and escalated to Presteligence if needed.
Can co-op advertising be handled through electronic tearsheets?
Adinfinitum has been interfaced with two of the most prominent advertising coop programs, MultiAd Recas and SDS AdMall. More and more manufacturers and vendors are accepting electronic versions of their ads.
What are the upgrade options?
Since Adinfinitum is a hosted service solution, using our service includes all upgrades and enhancements to the site. |
