Can I really create a new advertising stream with audio newscasts?
Think back to your initial website. You were probably asking yourself the same question 10-15 years ago. You’ve got the content; now you have to leverage that content. Why let radio stations capture the local news market when you have the wherewithal to capture another new media revenue stream.
How does it actually sound?
You tell us. We encourage a demonstration to hear the audio and see
the services behind AudioNewsstand. We have a number of different
voice-over “talents” to choose from. Audio quality is dependent upon properly formatted information that we receive from you. Consumer response has been very positive, and we continually upgrade the audio quality level as
technology improves.
Will clients want to advertise with audio ads?
If you promote it, they will come! Newspapers that promote the service
throughout the print publication as well as on the internet HOME
page should experience an immediate user base. U.S. podcast audience
is expected to reach 50 million by 2010. Newspapers simply can’t ignore the younger demographic segment. Listeners and advertising revenue will increase over time as podcasts and content delivered through cell phones and other mediums continue to grow. AudioNewsstand gives you the opportunity to offer unique sponsorships to existing print and web customers while enticing new customers with a very targeted demographic.
How do I manage this effort?
Your secure newspaper portal helps you stay in control of what users
hear. Manage the content, ads, story rank, and voice-over talent
through the online editing tool. Monthly advertiser reports (traffic,
demographics, etc.) are provided.
Who handles end user questions?
Presteligence will gladly answer end user questions regarding the AudioNewsstand service through email or by phone, 8:00-5:00PM EST.
How long does it take to install?
The installation phase
of AudioNewsstand generally takes 6-8 weeks to establish web presence. This
process includes responsibilities for both the publisher and Presteligence.
Do we need any additional hardware?
AudioNewsstand
is offered as a hosted solution so no hardware is needed. We store
and manage all of your file information on our servers.
How does it work?
Presteligence
converts RSS feeds into audio files via text to speech technology.
The publisher can integrate these .wav files into their website so
visitors can click to listen to stories.
How does it know how to pronounce words?
We’ve optimized the text to speech technology to know when to pause and make inflections in pronunciations. Each publisher can define the pronunciations of uncommon words and proper names, such as cities, politicians, etc.
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