How to Earn New Revenue with marketplace

Adding a commercial component to a newspaper website reaps grand rewards for the publisher and keeps website visitors coming back.  Marketplace can be designed with simple print ads, or more complex with e-commerce or somewhere in between. Regardless, newspapers can and should make money from providing a marketplace on their website.  

      Existing Print Advertiser Add-On:  For an extra $5 per ad number or ad insertion, your advertisers can gain maximum exposure with their print ad by its placement in your Marketplace.  This minimal, yet feasible fee can add hundreds of thousands of dollars to your bottom line. 

        Build New Ad Categories:  MarketPlace provides publishers the flexibility of adding ad categories to the website for unmet areas in print advertising.  Users search by name or category to see specific ads, coupons, or promotions being offered.

        Prospect New Business:  Capture previously unattainable print advertisers with an enhanced listing in MarketPlace. For a minimal amount of money per month, quarter, or year, the advertiser reaches a new audience while you earn advertising revenue and become a player against competing advertising categorlies like white pages or direct mail. 


It is important for you, as the publisher, to promote the MarketPlace to attract these different groups of advertisers. House ads in print and on the web will help. Get those sales reps knocking on doors of new advertisers to your media.